Key Roles to be filled.

·       General manager

·       Business strategist

·       Channel lead

·       Supply chain specialist

·       Digital marketer

·       Customer service

·       Software engineer

·       Accountant

General Manager

The first person our WTI ecommerce store should have in place is a general manager. Initially we may opt to fulfill this role our self, but we will need to hire a second person to help with the day-to-day running of our business. The main duties of the general manager will ensure all work together to keep the business running smoothly. They deal with partners, handle administrative tasks, manage the rest of your team and provide mentoring or support, and help solve any problems that may arise. They know everything that’s happening with your business at any given time.

Business Strategist is a Key eCommerce Employee

The general manager of our business handles the little details regarding our online store. On the flip side, the business strategist is in charge of looking at the big picture of our industry. They examine any data gathered by our company to understand our position in the overall marketplace. They’re also in charge of identifying the opportunities and threats that affect locally and on a larger scale internationally. The business strategist will help us wisely manage our growth in the industry to ensure our future successes.

Channel Lead

Our channel lead will help manage and expand the places in which we sell.

Another of the key ecommerce employees we will hire is the channel lead. Whether we sell our products in one place or hundred, thousands, the channel lead takes responsibility for making sure all sales, wherever they come from, run smoothly. They’ll monitor how inventory flows from location to location, whether it moves between stores or just from a central warehouse to a customer’s door. The channel lead will look for strategic opportunities to expand the number of channels we sell through, including our own website, marketplaces on Amazon or eBay, and on social media sales apps. Finally, the channel lead is responsible for making sure our customers get what they need, when they need it.

Supply Chain Specialist

The supply chain specialist is one of the key ecommerce employees who will work closely with the channel lead. While the channel lead makes sure customers can buy our products, the supply chain specialist makes sure we actually have products to sell them. This person will manage the logistics behind shipping, ensure that product procurement runs smoothly, and help to manage our warehouse or wherever our store inventory is sitting. Without them, delays and missing shipments could hurt the possible success of our business.

Digital Marketer

By now, we have products and plenty of people on our team dedicated to selling it. However, how can we sell if no one knows that we’re here to buy from? This is where a digital marketer comes in. Their role in our company is to manage our online presence, from social media accounts to Google ads to maintaining a blog. This person will be able to write powerful copy that converts potential customers to loyal ones, manage our SEO, and create marketing strategies for future growth. They’re also often the first point of contact for many customers which will allow them to monitor how our brand is perceived by the public.

Customer Service

Good customer service will help make customers loyal to our brand.

The digital marketer will help our business grow its customer base, so the customer service representative needs to be on hand to help those new customers with any problems they may run into. This person will work closely with the digital marketer to tailor a specific voice for our brand. Because they’re also one of the first points of contact a consumer has with our business, the interactions customers have with the customer service representative will influence how they view our brand in future. Our customer service lead should have detailed knowledge of all of our products and procedures and how to solve problems with all.

Software Engineer

When our business is just starting out, we created our international custom website and platform and evolved over many months and now ready for soft launch. Now that it’s ready to launch, as the demands of our online store increase, the capabilities of our website will grow more complex. When this happens, having a software engineer on our team will be vital. They’ll ensure the process of shopping and buying on our website will run smoothly and quickly without any hiccups that could turn customers away. Our software engineer should also have an innovative mind to keep our website on the cutting edge, so that we can evolve and trend-set in rapidly changing industries.

Accountant

Money is at the root of our business success. We need to at least break even with our costs (employee salaries, rent, production, etc.) to stay afloat, but turning a profit is even better. To help us with this, we will hire an accountant, to keep on top of finances. This person can help us manage our expenses, advise us when we can hire more staff, help us calculate taxes and more. They’ll be key to growing our business in the future